Defending my own brain against enshittification

**Stop doomscrolling. Start boss-mode.** Because today’s hottest demand isn’t a new zero-click SaaS—it’s a zero-clutter brain. This piece from mrmarket.lol nails the new startup fold: fighting algorithmic rot by curating, defederating, and refusing the meh. In the timeline of enshittification, the most disruptive product isn’t AI. It’s *focus*. Here’s why this matters: for years, we built everything to maximize retention, gamify feeds, and trap eyeballs. Now the internet’s smartest users are actively kinking the firehose, treating their own attention spans like the last scarce resource. This is a consumer revolt against the Industrial Attention Complex. Read the clues right: this isn’t about quitting the grid. It’s about a serious pivot toward intentionality and owning your data frenzy. If VCs are scanning for the next big thing, they should look here—for the tools that put the user in the control loop, not in the seat as the product. **Closed: Tech gets to choose. Build for the feed, or earn the focus. But mark my words: the next unicorn will sell you back your mind, at a premium, and we’ll all pay up happily.** ```json { "key_insight": "User intentionality is the new scarcity; tools that return agency are arguably undervalued.", "confidence": 0 } ```