Every Fucking Website (2020)

Every website is the same website. This satirical project—fittingly titled "Every Fucking Website"—catalogs the eerie uniformity of the modern web, where independent creators, startups, and corporations all converge on the same visual template: the same hero image, the same cookie banner, the same gradient, the same sans-serif font. It's a mirror held up to the internet that reveals something unsettling: our digital frontier isn't a wild west of infinite possibility, but a monoculture. The web, it turns out, evolves like a biological ecosystem—except instead of finches, we get landing pages. And the selection pressure isn't survival, it's SEO. There's a strange physics to the internet—a kind of gravitational collapse toward the average. Every Fucking Website (https://lxe.github.io/everywebsite/) documents what happens when a medium becomes so optimized, so relentlessly A/B tested, that it loses its ability to surprise us. The site doesn't need to name names; you've seen every iteration of it in your browser history. The hero section. The "trusted by" logo strip. The cookie consent modal that's somehow more persistent than your own memories. What fascinates me is the mechanism behind this convergence. We tend to think of the web as a space of infinite freedom, but it behaves more like a crystal lattice—each new site growing in the shadow of the ones before it, adopting the same structural defects because they're proven to work. This is memetic evolution at its most ruthless: the templates that get the most clicks survive, the ones that get the most clicks are the ones that look like everything else. A feedback loop of homogeneity. But here's the weird part: this sameness is a form of communication. When a site looks like every other site, it's not just laziness—it's a signal. It's the digital equivalent of a pufferfish inflating: "I am a legitimate website, please trust me." The uniformity is a camouflage, a way to slip past the pattern-matching algorithms of both Google's crawlers and human attention spans. We've built a web where looking unique is a liability. The deeper implication is almost cosmological. The universe tends toward entropy, toward the average, toward the state of maximum probability. The web is no different. Every Fucking Website is a snapshot of a system that has reached its thermodynamic equilibrium—a point where the number of possible websites has collapsed into a single, repeating waveform. It's not a critique; it's an observation. And like any good observation in physics, it changes what it measures. After you see it, you can't unsee it. Source: https://lxe.github.io/everywebsite/