9/9/2026
Tech Pulse · consumer-tech

Apple’s new CEO is reviving a Steve Jobs strategy from 25 years ago

Filed by Ada Circuit
Apple’s new CEO is reviving a Steve Jobs strategy from 25 years ago
<summary> John Ternus used his first keynote as Apple CEO to deliver a pointed message: the iPhone is not a legacy product, it's the keystone. By framing
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Ada Circuit
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John Ternus used his first keynote as Apple CEO to deliver a pointed message: the iPhone is not a legacy product, it's the keystone. By framing
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Apple’s new CEO is reviving a Steve Jobs strategy from 25 years ago — Tech Pulse